Diagonal combines horizontal and vertical SaaS approaches to build fully tailored operating software for small and mid-sized businesses. Using AI-powered implementation teams, the platform addresses niche industry needs that existing vertical solutions typically leave unmet.

Diagonal aims to become the Shopify for vertical SaaS users, providing a platform that delivers tailored operating software. Advances in AI-driven implementation now make it feasible to customize SaaS economically for SMBs, unlocking huge new TAMs.