Kickoff provides software that enables personal trainers to build and manage virtual training businesses while delivering custom workout programs to clients. The platform handles programming, client communication, and business operations in one place.

The founder, John Gardner, demonstrated a clear and impactful vision, driven by a personal mission to help people with fitness, particularly the obese population, and to reach millions. This vision resonated as it aimed to serve a segment of the population (overweight/middle class) often overlooked by other fitness apps. Kickoff makes it easy for certified professionals to become personal trainers and generate flexible income, effectively unlocking new labor supply in the same way successful marketplace platforms do.