Spiketrap is an NLP-based SaaS product that contextualizes and provides sentiment analysis for online conversations.

The Spiketrap founding team immediately caught our attention as they had deep domain expertise. Their CEO, Kieran worked for Amazon, and after Amazon acquired GoodReads, Kieran was tapped to lead the integration of the business. Kieran met his co-founders Andrea and Virgilio from the GoodReads team during the integration. Andrea and Virgillio have PhD in machine learning and a masters degree in computer science. The team found product-market fit in the gaming industry, and by the time we met with them they had 13 employees and a strong client list. We believe their NLP technology will be a need to have for market insights moving forward.

Reddit acquired the audience contextualization and analytics company Spiketrap, bringing its AI‑driven tools and team into Reddit’s advertising organization to boost how ads are targeted and measured. The acquisition was strategic because Spiketrap’s AI technology helps Reddit better understand conversation context and audience interests, improving ad relevance, quality scoring, and engagement prediction to strengthen Reddit’s ad business. Post‑acquisition, Spiketrap’s team and technology are being integrated across Reddit’s ads stack to enhance targeting performance and support future development of more effective advertising solutions on the platform.