Vividly provides consumer packaged goods brands with a SaaS platform to plan, execute, and analyze retail trade promotions. The platform streamlines promotion management, improves forecast accuracy, and gives CPG teams better visibility into promotional spend and ROI.

The founding team, with extensive CPG and technical expertise, addresses a major pain point in CPG marketing by modernizing inefficient trade promotions. Their solution offers high ROI and has achieved strong customer loyalty. Vividly's SaaS platform centralizes and streamlines trade promotion tracking for food and beverage companies, replacing outdated manual processes with an analytics-rich system that enables effective planning, execution, and measurement. Prior to Vividly, there was no cloud-based, centralized system to track and manage the trade promotion process.