Sequence automates the full quote-to-cash workflow—including CPQ, billing, invoicing, collections, and revenue recognition—for B2B SaaS and fintech companies with complex, usage-based pricing models. The platform serves as a modern replacement for legacy subscription billing systems that cannot support flexible deal structures.

The team is composed of elite founders with multiple exits (Feedr, Onfido) and deep experience in SaaS/finance from companies like Square, Choco, GoCardless, and Tessian. Sequence is an AI-native revenue platform that utilizes a flexible pricing data model and AI-driven contract ingestion. This makes it "10x faster and more flexible than legacy incumbents" built for the subscription era. The system can be deployed in days, which is a significant advantage over the 6–9 months typically required with legacy systems.