Setpoint automates manual workflows in asset-backed lending, including borrowing base calculations, reporting, and collateral analytics. The platform helps lenders and issuers reduce risk, save time, and access capital faster across their portfolio management operations.

The co-founders are "super-founders" with a proven track record, having successfully built and sold previous companies for significant amounts or scaled businesses to substantial revenues. While the problem of slow and error-prone asset-backed lending processes is massive, there is no dominant existing solution or "market winner." Setpoint is entering a space where a better technological solution is significantly needed. Furthermore, the rising interest rate environment makes alternative and more efficient funding sources imperative for borrowers, increasing their willingness to adopt new technology. Setpoint demonstrated strong initial revenue growth and high net dollar retention. Their solution provides a critical technological improvement that was previously unavailable, and benefits from a "flywheel" effect where lenders refer clients, accelerating growth with minimal cost.